Cortes' design wins Donut Art competition - Hudson Valley Press
Middletown - The quirky eye-catching design you've seen on the lid of your limited-edition Dunkin' Donuts' half-dozen box of donuts these past few weeks is the creation of SUNY Orange student Ernesto Cortes, whose artwork was selected to adorn donut boxes distributed throughout the tri-state region as part of a promotion than runs through September.
Cortes, a second-year visual communications student from Middletown, submitted his design as part of the company's 2011 Donut Art competition. His work, among eight finalists selected, is currently being featured on posters in more than 1,500 regional Dunkin' Donuts restaurants in New York, New Jersey and Connecticut. In addition, a $5,000 grant was awarded to SUNY Orange's Arts and Communication Department during a ceremony Sept. 15 at the Middletown Dunkin' Donuts restaurant located at 421 Route 211 East.
"I was definitely not expecting to be chosen," said the surprised Cortes. "I guess I'll have an even better reason to buy a box of my favorite Dunkin' Donuts Jelly Donuts."
Cortes' artwork is a graphic design depicting a humorous Dunkin' Donuts restaurant scene featuring a chocolate sprinkled donut drinking a cup of Dunkin' Donuts coffee accompanied by a cup of Dunkin' Donuts coffee enjoying a donut. The graphic design's background incorporates the signature Dunkin' Donuts pink and orange colors.
Dunkin' Donuts launched the program last year, in the New York Tri-state area to celebrate the brand's 60th birthday. This year's program once again gave art students throughout the region the creative license to produce original designs using the iconic Dunkin' Donuts donut as inspiration.
In addition to Cortes' winning design, seven other artists' work will be featured on the poster, including: Meghan Maney, SUNY Orange (Maney was also a finalist last year); Tyler De la Torre of Molloy College, Rockville Centre, N.Y.; Soohyun Hwang of Rutgers University, Newark, N.J.; Anna Pietrocola of William Paterson University, Wayne, N.J.; Ryan Sherry of Monmouth University, West Long Branch, N.J.; Brielle Wilson of Monmouth University; and Lynda Youmans of the Barrett Art Center, Poughkeepsie, N.Y.
Designs were judged by a panel of regional Dunkin' Donuts franchisees and members of the field marketing team. The artwork was judged on the following criteria: creativity in design, use of Dunkin' Donuts signature pink and orange colors and inspiration of the iconic donut.
"We are very excited to bring the 'Donut Art' program back to the New York Tri-State area for a second year. This is a unique way to spotlight local artists and we were amazed by the creativity they showed in their designs," said Missy Maio, manager of field marketing for Dunkin' Donuts' Central Atlantic Region. "Our guests will be able to enjoy our delicious donuts and some great local artwork as well."
21 Sep, 2011--
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